About
Quality Xperience brings AI and CX together
Harness AI to create exceptional user experiences that deliver tangible value.
Our Principles
Secure and scalable by design
Guardrails, observability, and privacy - first patterns are baked into every build so you can scale with confidence.
Ethical and compliant
We align with your governance, bias mitigation, and data residency needs to keep programs safe and auditable.
User-centric and measurable
Experiences start with user intent and end with KPIs - every launch ships with evals, dashboards, and iteration loops.
Laurence Schoultz, Co-Founder QX
Previously Principal Solutions Consultant @ Kore.ai and Senior Solutions Architect @ Amelia.
Serkan Ibrahim, Co-Founder QX
Previously VP Europe @ Kore.ai and Senior Director @ Amelia.
Meet the founders
QX is a boutique conversational AI consultancy headquartered in London with a nearshore centre of excellence in Krakow, Poland. QX leverages the significant expertise of its founders Serkan Ibrahim and Laurence Schoultz who have over the last decade held leadership positions in leading solution providers in this space.
QX is an accredited delivery partner of Kore.ai, Boost.ai and Cognigy, three of the most progressive vendors in this space. QX is a trusted partner delivering bespoke solutions for enterprise customers and delivering best in class customer experience solutions.
The team
Multidisciplinary pods built for delivery
We pair AI engineers, conversation designers, CX strategists, QA, and delivery leads to ship production-grade assistants with governance from day one.
AI Engineering
Retrieval, orchestration, evals, and SRE to keep latency and quality in check.
Experience Design
Intent mapping, flows, tone, and UX research to keep user journeys intuitive.
Delivery & QA
Pods with delivery leads, QA, and analytics to measure, learn, and iterate fast.
How do we work?
Discovery sprints to map opportunity, risk, and data readiness.
Design + engineering pods that prototype, test, and harden quickly.
Launch with observability, evals, and governance baked in.
Iterate with real-world signals to keep outcomes improving.
Whether you need discovery, a pilot, or full-scale rollout, we plug into your teams and systems with governance and speed.